Supporting Black-owned businesses
Throughout the Civil Rights Movement, Black-owned businesses contributed significantly to the cause of justice — providing financial resources, meeting space and logistical support to the movement. Across the route, The Ride will highlight and support Black-owned businesses in the communities it visits.
In select cities, evening programming is hosted in partnership with Faith Out Loud, led by Rev. Traci Blackmon, bringing its network of Black churches, congregations and movement organizations into the tour’s community events.